Dan Smythe, vice chairman of retail and hospitality at EPAM Continuum, an influential expertise and enterprise technique consultancy, discusses the findings of the Consumers Unmasked 2 survey, which examined altering spending habits and sustainability preferences through the pandemic. He reviews that persons are actively contemplating corporations’ environmental and social impacts when making buying choices. For instance, 46% of survey respondents mentioned they purchase sustainable merchandise when the selection is accessible. Respondents additionally confirmed rising sophistication about company sustainability and social efficiency. Listen to a discussion of last year’s survey results to listen to how shopper considerations are altering.
EPAM is telling its purchasers to design procuring experiences that display honesty and transparency, now among the many most vital points for buyers. Rising curiosity in sustainability — and a willingness by 39% of respondents to purchase used merchandise to cut back their environmental affect — factors to a sea change within the priorities of corporations that need to retain their prospects within the Local weather Disaster Period.
You’ll be able to study EPAM at epam.com.